In today’s digital age, accessing the internet solely through desktop computers is a thing of the past. With more than 2.4 billion smartphone users worldwide, according to data researcher eMarketer, it’s clear that if your website is not mobile-friendly, you’re missing out on a significant portion of potential users.
Imagine a massive advertising poster packed with images and information. Now, envision trying to squeeze all that content onto a tiny postcard. It’s impossible! The same principle applies to websites designed solely for desktop viewing when viewed on the smaller screens of smartphones or tablets. It just doesn’t work!
However, it’s not just about looks when it comes to websites. The ease of navigation is equally important. The experience of navigating a website on a PC screen is vastly different from using a touch screen on a mobile device. This is where responsive web design (RWD) comes into play. It enables your website to be viewed and used seamlessly on any device.
To put it simply, none of the 2.4 billion smartphone users would spend more than a second on a website without a responsive web design framework.
RWD – Generating Traffic and Income
If you’re running an internet business or using your company website for marketing purposes, generating traffic is crucial to your success. Since 2017, Google has prioritized mobile sites over desktop websites. Considering that around 93% of all online experiences begin with a Google search, having a responsive web design is an absolute must for any company website.
Let’s take the example of an extremely well-designed website for a high-class escort service. Most clients who hire the agency do so using their mobile devices. With fierce competition in this sector, standing out and appearing among the top search results is essential. SEO texting and link building also play a significant role in Google rankings, but without responsive web design, this successful enterprise would have no chance!
User-friendliness is another significant advantage that responsive web design brings to the table. With RWD, browsing through a well-built website becomes a seamless and enjoyable experience. The more enjoyable the user experience, the longer visitors stay on the site, increasing the likelihood of them making a purchase or using the services offered. Additionally, the longer a user stays on a website, the higher the chances of creating a returning and loyal customer who will not only come back but also promote the website to others.
Are There Alternatives to Responsive Web Design?
While responsive web design is the foundational approach for most websites today, there are alternatives to making your site mobile-ready.
One alternative is adaptive web design (ADW). ADW is a more fixed version of RWD. Like RWD, it allows the website to adapt to different devices, but in fixed steps rather than fluidly. For example, ADW may have fixed adaptations at 320px, 480px, 760px, 960px, 1200px, and 1600px browser widths.
Some companies maintain two separate websites: one for mobile devices and one for desktop screens. However, this approach will likely fade into obscurity as the future of the web leans towards mobile accessibility. Events like the Web Summit 2017 in Lisbon demonstrate the direction in which our technical world is heading.
In conclusion, having a responsive web design is crucial in today’s mobile-centric world. It not only ensures that your website reaches the largest possible audience but also enhances user experience and boosts traffic and potential income. Don’t get left behind – embrace responsive web design and go mobile to take your online presence to the next level!
