I’ll admit it, I’m addicted to finding new apps that benefit global users these days. But even with that requirement, I still need a break every now and then. For those little breaks, I like to kick back and relax with a new special app that’s soothing on both iPhone and Android platforms. People and developers often ask an important question: Is your app bottle – up?
The Challenge of Standing Out in an App Store
With several million apps available on the App Store and Play Store combined, the huge challenge faced by app developers is how well their new app is going to be better than existing apps on the stores.
In a search for a specific functionality app, users can find thousands of similar apps. The challenge for app developers is not only developing a beneficial and functional app, but also ensuring that it truly enhances the user experience and engagement.
The Disheartening Statistics
Surprisingly, analytics have reported that 85% – 90% of downloaded apps are uninstalled after the first usage. The main reason for this is that these apps fail to fulfill the global user expectations or are not engaging enough to attract users to come back again. This premature failure of numerous apps in the app stores is a grave concern.
Re-Engaging Your Users: Main Reasons
Real Assets Being Acquired by Global Users
While it may cost you a lot during acquisition, these users are real assets that will benefit you throughout their lifetime. It’s essential to keep your assets intact and avoid them from becoming liabilities.
Retaining Existing Users
Users trust that the app would add value to their lives. However, if app developers are not able to fully engage them, they are likely to switch to another app. Acquiring new users actually costs more than retaining the existing ones.
Concentrate on Meeting User Requirements
Developers must provide solutions to the areas users need assistance with. This will help the app connect with its target audience. Building a community around the app and emphasizing the reasons for developing it can also be beneficial. Quality reviews from genuine users can serve as the best marketing for the app.
For quality app marketing, you can also seek assistance from AppMarketingPlus.
Remember, standing out in the crowded app stores requires more than just a great idea. It’s about understanding your users, engaging them, and providing an exceptional experience. By focusing on re-engaging your users, you can ensure the success and longevity of your app.
So, is your app bottle-up?
