2018 is set to be a year of significant growth in the world of mobile apps. With smartphone usage and mobile revenue on the rise, businesses are well aware of the benefits that apps can bring. But with such a booming market, what can we expect to see in the app landscape this year? Let’s explore the top five trends for apps in 2018:
Location Based Apps
One of the most exciting trends to watch out for this year is location-based apps. Following in the footsteps of the immensely successful Pokémon Go, the Harry Potter augmented reality game, Harry Potter: Wizards Unite, is set to launch in the latter half of 2018. This game will allow players to interact with their environment by utilizing local and national landmarks as magical hotspots. With the popularity of Pokémon Go, which boasted 100 million players and over $268 million in revenue, it’s clear that location-based gameplay has immense potential.
Branded Content
Brands are increasingly using digital platforms to connect with consumers in a more meaningful way. From Snapchat ads to social media campaigns, branded content is taking center stage. For example, in the online casino world, Betway now allows players to connect with their favorite movies and TV shows through themed online slots. Similarly, music streaming app Tidal exclusively releases music from its musician owners. By integrating branded content into their apps, these brands are creating a unique and engaging user experience.
Wearable Apps
Wearable technology, particularly the Apple Watch, continues to gain traction among health-conscious consumers. With fitness trackers and exercise technology, wearable apps like the Pacer app enable users to monitor their exercise progress and work towards their fitness goals. The adoption of wearable tech is on the rise, with the industry growing 16.9% year on year. However, security remains a concern, and users can protect their wearable devices by encrypting their WiFi with a router VPN.
Machine Learning
Machine learning is revolutionizing the app industry. Apple, for example, has integrated the CoreML Package into their updated iOS11, allowing apps to leverage machine learning capabilities. This technology enables apps to make predictions based on precedent and inputted information. From object tracking to image recognition and text detection, machine learning opens up new possibilities for app developers and users alike. As machine learning continues to evolve, we can expect to see even more innovative apps in the future.
The Rise of Chatbots
Chatbots have recently transitioned to mobile and are becoming a popular option for developers. Unlike traditional apps, chatbots are easier to program and don’t require frequent updates. They offer a simple and intuitive interface for users, making them an attractive choice for businesses. Chatbots can assist with customer service, FAQs, and disseminate information, freeing up valuable time for developers and customer service staff. Apps like Chatbots Builder allow businesses to build Facebook Messenger chatbots to enhance customer engagement.
In conclusion, the world of apps is constantly evolving, and 2018 promises to be an exciting year for app development. With trends such as location-based apps, branded content, wearable apps, machine learning, and chatbots, the app industry has plenty of room for innovation and growth. As users, we can look forward to more engaging and intuitive app experiences in the years to come.
