In today’s digital age, the mobile app market is booming with millions of apps available for download. But what separates the successful apps from the rest? How can businesses ensure that their app stands out and attracts users? In this article, we will explore the 11 crucial steps that businesses should take to develop a successful app in 2019.
Step 1: Narrow Down Your Idea
Having a great app idea is just the beginning. It’s important to narrow down your idea to ensure that you’re investing your time, money, and energy into the right app. Take the time to assess the feasibility and potential of your idea before moving forward.
Step 2: Check Out Other Successful Apps
Researching and studying successful apps is a valuable way to learn from others’ experiences. Look for reviews and feedback on existing apps to understand what works and what doesn’t. Consider these insights as a free market study and use them to improve your own app.
Step 3: Know the Costs
App development requires a monetary investment at each stage. It’s crucial to understand the costs involved and budget accordingly. On average, app development can range from $3,000 to $100,000. By having a clear understanding of the costs, you can plan and create a successful app without getting stuck in the process.
Step 4: Race to the Market
In a highly competitive app market, timing is everything. Avoid the temptation to hold back your app until it’s “perfect.” Instead, release it in the beta phase to get it on the market as soon as possible. This allows you to gather feedback and make improvements along the way.
Step 5: Ensure App Security
If your app deals with sensitive information, such as payment details or user data, security should be a top priority. Hiring white hat hackers can help identify and fix any vulnerabilities in your app, ensuring maximum security and protecting your reputation.
Step 6: Have Test Users
Apart from hiring white hat hackers, it’s essential to have a group of test users who can provide valuable feedback. Whether it’s a professional focus group or your friends and family, their insights can help identify issues that you may have overlooked.
Step 7: Submit Your App to the Market
Once your app has undergone thorough testing, it’s time to submit it to the app market. Register your app and pay the necessary fees. However, the uploading process can be complex, so it’s best left to experienced app developers who can handle this task efficiently.
Step 8: Consider Being Cross Platform
To reach a larger audience in a shorter period, consider making your app cross-platform. This allows users on different devices and operating systems to access your app. However, prioritize launching on one platform first to establish your presence before expanding to others.
Step 9: Gather Reviews
Gathering reviews is crucial for app visibility and credibility. Encourage your test users to leave reviews and display them on your website and social media platforms. Positive reviews are a powerful marketing tool that can attract new users.
Step 10: Invest in Social Media
Social media is a valuable platform for marketing your app. Engage with your target audience on social media channels and use targeted advertising to reach users with similar interests as your app. Leverage the power of social media to increase your app’s visibility and user engagement.
Step 11: Dive into Guerilla Marketing
Get creative with your marketing efforts. Explore guerrilla marketing techniques to capture the public’s attention and increase awareness of your app. Collaborate with retailers or create teaser campaigns that require users to interact with your app. User experience-focused marketing can be a game-changer.
In conclusion, developing a successful app requires careful planning, thorough market research, and continuous improvement based on user feedback. By following these 11 steps, businesses can increase the odds of creating an app that not only resonates with their target audience but also stands out in the competitive app market of 2019. So, if you’re ready to take the leap into app development, start by understanding these essential steps and set yourself up for success.
